Let the beauty of what you love be what you do.

Kristina Vildersbøll had a clear and refined sensibility, rooted in simplicity, precision and care. I partnered with her to translate that vision into a cohesive identity system that could unify her brand across physical and digital touchpoints.

Working closely with her existing photography and aesthetic instincts, I developed a visual language that let the imagery lead. The identity is immersive, Scandinavian and image-first, crafted to reflect the same restraint and quality found in her ceramics. Stillness, form and materiality guide the tone throughout.

I helped articulate the brand’s strategic foundation — clarifying what it stands for, how it speaks and who it’s for. This ensured that the identity wasn’t just visually consistent, but anchored in a clear, ownable story.

I made sure her visual identity translated cleanly into her digital storefront and social presence, without diluting its original character. The result is a brand that feels both personal and professional, with a visual system designed to scale quietly and confidently.

Brand Strategy
Defined the brand’s positioning, voice and audience. Translated an intuitive aesthetic into a clear, ownable identity.

Creative Direction
Shaped the visual language and image-first expression. Ensured consistency across formats and touchpoints.

Visual Design
Designed the identity system, from typography to layout. Applied it across digital and social with clarity and restraint.