Reconnecting body and safety through video and branded content

Evaloa Schou was the first to bring trauma-informed body therapy education to Denmark, long before the term gained traction. As lookalike courses began surfacing, often with shallow content and minimal expertise, she needed to reassert her position as the original and trusted source.

This project was a strategic brand awareness effort aimed squarely at social media. We created a series of videos, cutdowns, and stills designed to help people not just see, but remember Evaloa and the unique depth of her work. Our approach mirrored the therapy’s values—safety, presence, and body-based regulation—using slow pacing, soft natural light, and unobtrusive framing. Nothing staged. Everything grounded.

The result: content that feels as real as the method it represents. Used across social channels and promo materials, the videos and photos have helped sharpen Evaloa’s presence and reinforced the integrity behind her education in a crowded space.

Deliverables
– Main brand film + multiple cutdowns for SoMe
– Social-first formats and aspect ratios
– Documentary-style stills for promo use
– Visual tone focused on calm, care, and embodied trust

• Concept development & strategy

• Direction

• Cinematography

• Editing

• Color grading

• Photography

• Retouching