Create & Protect

With the new tagline Create and Protect as our starting point, we set out to create an umbrella concept that communicates our core product benefits together with sustainability.

By protecting buildings against the environment, we create safe, comfortable and efficient spaces in which people and businesses thrive. By protecting the environment against buildings, in terms of energy use and appearance, we create lasting, attractive solutions that improve our quality of life.

The winning pitch and design for Rockwool, global account.

My role:
Art Direction
Concept development

Deliverables:
Visual design
Animation

Agency:
Hjaltelin Stahl