Winning back the 18-25 demographic, with an alternative approach for the side effects of being “lidt for lækker”(translates to “Too Hot”). The integrated campaign consisted of several viral videos and commercials, a campaign site with various social media activities, and activities at the fitness centres. The videos reached 70.000+ views within the first 3 weeks.
I worked as an art director and animator on the campaign site which was flash based and driven by interactive film and motion graphics. My work also consisted of designing all the parallel marketing material across digital channels to create synergy for the print ads, TVC’s and drive traffic back to the campaign site.
More information will be up shortly.